Comparison
FirstPromoter vs Tolt
FirstPromoter is one of the oldest tools on the market and one of the most complete; Tolt is newer and sells simplicity. They are not separated by feature count — FirstPromoter wins that race — but by when each one pushes you up a tier.
In short
FirstPromoter is $20 cheaper and gives more features up front, but its cap is half as high. Tolt lets you run to $10,000 before paying more.
What separates them
- Entry price
- FirstPromoter :$49/month
- Tolt :$69/month
- Free plan / trial
- FirstPromoter :None — 14-day trial, no card
- Tolt :None — 14-day trial, no card
- Affiliate revenue cap on entry plan
- FirstPromoter :$5,000/month, and 1,000 affiliates
- Tolt :$10,000/month
- Cut taken on revenue
- FirstPromoter :0%
- Tolt :0% on revenue, but a 2% fee on automatic payouts
- Billing platforms
- FirstPromoter :Stripe, Chargebee and Paddle
- Tolt :Stripe and Paddle; Chargebee from $99
- Paying affiliates
- FirstPromoter :PayPal and Wise from $99/month; Stripe transfers on Enterprise
- Tolt :Manual on the entry plan; automatic (PayPal, Wise, wire, crypto) from $99/month
- Custom portal domain
- FirstPromoter :From $99/month
- Tolt :From the entry plan, at $69/month
- Multi-tier commissions
- FirstPromoter :Included from the entry plan
- Tolt :Not stated on the pricing page
- Finding affiliates
- FirstPromoter :Nothing offered
- Tolt :Nothing offered
Take FirstPromoter if…
Take FirstPromoter if you want feature depth without paying extra for it. Their $49 entry plan gives you multi-tier commissions, complete fraud protection and full reporting, where many competitors reserve those for the next tier up. They also bill Chargebee from the entry plan, which Tolt keeps for its $99 tier. It is the choice of someone whose program already runs and who knows what they want to tune.
Take Tolt if…
Take Tolt if the volume is already there. Its entry cap is $10,000 of affiliate revenue against FirstPromoter's $5,000: at $6,000 of affiliate revenue, FirstPromoter moves you to $99 while Tolt keeps you at $69. Its custom domain is also included from the entry plan, against $99 at FirstPromoter. Watch the 2% taken on automatic payouts though, which does not exist at FirstPromoter — past a certain volume of commissions paid, it cancels the saving.
And where does earnwithaffiliate fit?
Both are mature tracking tools, and on that ground there is nothing to hold against them. What neither of them does is bring you affiliates: their work starts once someone has already agreed to promote you. That is exactly the step where most programs stop. Here, your program is visible on a marketplace where affiliates go looking for products, from the free plan, and what goes up with the tier is prominence, not access. The second gap is the starting point: you can open a program, connect Stripe and collect a first attributed sale without paying anything, where both of them ask $49 or $69 from month one.
What they do better
neither takes a percentage of your affiliates' revenue, and we do — 3% on the €39 plan, sliding down to 0.5%. And FirstPromoter covers more billing platforms than we do, with Chargebee and Paddle on top of Stripe.
Sources
Every figure on this page comes from both tools' public pricing pages, checked on . If anything differs, their page is the authority.